Hey millenial communications degree majors… let’s have a little chat.
Now, I’m sure that we all have had our share of titles along the line of “Social media specialist” or “digital marketing strategist” and all variations to the like – we have been blessed with the opportunity to serve as content specialists of this social media movement in board rooms we would have been unwelcome in otherwise. It is because of this gift our generation has been given that I wish to challenge us to use this medium to spark change and engage in dynamic conversations.
I am tired of seeing “RT if you believe…” and fake holidays; like National Pastry Day. Now, I have been guilty of writing this content- we have to write month-long content calendars and those days aren’t going to fill themselves. Our 30+ managers and content reviewers believe they know what is best as they reduce our content to mere trifles and then demand us to explain low engagement numbers. Let’s make Twitter a little #weird and bridge the conversation toward depth versus breadth.
Rashida Jones captured the spirit of Twitter well in her latest post for Glamour discussing how she went to Twitter to share her frustration about the pornification of pop culture. “Twitter is a bad neighborhood. If you go there to score, you will be surrounded by people looking to pick a fight. They may also rob you. And carjack you. And call you names.”
Now I wish to be clear, I LOVE Twitter. It has provided an even playing field, elevating the masses to have direct 1:1 communication with corporations, governments and many more people previously locked in towers with walls to high to throw stones at. The simple 140 character setup has outed crimes against humanity, sparked revolutions and given voices to the previously silent. (See 2009 Moldavo civil unrest, 2009-10 Iranian election protests, 2010-11 Tunisian revolution, Egyptian Revolution of 2011)
It is because of the great power of Twitter that I hold it in such high regard and believe it should be respected. I want to challenge content curators, Social Media Gurus and all the like to stop adding poison to the pond and instead to start elevating the conversation…
Because after all, we are the tweetmakers,
And we are the dreamers of dreams,
Wandering by lone poll-takers,
And sitting by desolate streams;—
Word-losers and word-forsakers,
On whom the pale screen gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.